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AW26: Meet the MCM’s
AW26: Meet the MCM’s
AW26: Meet the MCM’s
For the launch of the new collection, MCM unveils a cinematic campaign exploring individuality, connection, and the emotional rhythm of modern life through intimate moments and the beauty of being together.
SHOP THE AUTUMN / WINTER COLLECTION
Domestic Geometry
Set inside the MCM Haus, the campaign centers on a family of distinct personalities. As a son returns bearing gifts selected with remarkable precision, the story unfolds through micro-moments, understated humor, and a carefully composed visual language. Directed by Lucio Castro and photographed by Luna Conte, the campaign balances emotional subtlety with quiet sophistication.
A Study in Character
The collection reflects the distinct personalities of the MCM Haus through reimagined heritage silhouettes, signature leather goods, and forward-looking ready-to-wear celebrating 50 years of MCM.
SHOP WOMEN'S NEW ARRIVALS
SHOP MEN'S NEW ARRIVALS
From archival Pina styles and diamond-inspired Dia bags to travel-inspired designs, the season blends craftsmanship, innovation, and modern mobility through a refined lens, while quilted leather, recycled nylon, and retro-futurist accents add depth, texture, and personality to the story.
SHOP WOMEN'S BAGS
SHOP MEN'S BAGS
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